Hi, I am James Hodge 

After years of hard work, personal growth, and the development of a strong academic foundation, I am proud to be pursuing my BBA in Digital Marketing and Supply Chain Management at Texas Tech University.

Through hands-on coursework, real project experience, and a genuine passion for understanding consumers and business operations, I am excited to apply my growing skills to real-world marketing challenges. My goal is to create meaningful, data-driven strategies that strengthen brand identity, improve customer relationships, and contribute to the long-term success of YOUR organization.

My educational experience includes projects and case studies in the following areas:

Digital Marketing:

As a developing marketer with a focus on CRM strategy and content creation, I have gained experience in building customer profiles, analyzing consumer behavior, designing brand messaging, and developing targeted marketing plans that communicate clearly and effectively.

Strategy & Analytics:

Through exposure to marketing analytics, segmentation, and consumer insights, I have learned to interpret data, identify trends, and use these insights to inform strategic decision-making and digital campaigns.

Supply Chain Foundations:

My coursework in supply chain management has strengthened my understanding of business operations, forecasting, and process optimization—allowing me to approach marketing with both a creative and analytical mindset.

I am driven, adaptable, and eager to continue building new skills as I transition from classroom learning to professional impact.